It started when Shiro Arai, the founder of Aria Guitars struggled to find outlets in his native country where he could buy nylon strings for his classical guitar. Frustrated by the scarcity, he came up with the idea of importing classical guitar strings from Augustine, a manufacturer in New York City, also Jose Ramirez guitars from Madrid in Spain. As word spread among Japanese guitarists and demand for Augustine strings grew, Arai set up Arai & Co. Inc. to cope with the flourishing sales.

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